Robby’s Health and Wellness was a start-up company with no branding or position in the marketplace. Together with the company management Ad Essentials developed a compelling branding strategy to gain attention to the newest nutritional counseling business in the area. With the use of original logo illustration and on-location photography we had the basis for developing marketing materials and a coordinated website design. Throughout web development we implemented keywords, titles, other web development techniques, and a link building campaign to develop good SEO. Ad Essentials conducted extensive competitive research and helped guide the roll-out of the business. We provided follow-up support throughout the first year of business, designing coordinating promotional materials as new services were offered.