Janus Fire Systems is a manufacturer of fire protection, suppression, and detection equipment for industrial use located in the mid-western U.S. Global distributors work with the management team and industrial customers around the world. Upon opening their business they trusted Ad Essentials, based on their vast experience in the area of industrial fire protection, to take the lead on positioning and marketing the company internationally.
Media planning and buying is a priority responsibility for this customer. With an annual advertising budget of $250,000, we negotiate contracts over several mediums for national and international print magazines, online advertising, targeted e-mail campaigns, and e-newsletters. Ad Essentials has designed several successful, coordinated campaigns over a 13-year period, positioning the company as a leader in the global fire suppression market.
As part of our marketing push the management team has held a booth at many trade shows, outshining their competitors. Ad Essentials has designed graphics for many 10′ x 10′ and 20′ x 20′ industry booth spaces, coordinating with their current campaign messaging and branding. A cohesive strategic plan has led to a significant gain in company awareness worldwide, with distributors in North America, South America, the Middle East, and Asia predominantly. Growing from the ground up together.