Dedrick’s is a locally owned independent pharmacy and gift shop serving the community of New Paltz, NY. As an independent pharmacy, Dedrick’s faces stiff competition from chain drugstores. Essentially two businesses in one, the pharmacy and gift shop each require their own marketing but must present as a single business. We have successfully brought awareness of the “hidden” gift shop to the local community, increasing traffic in the store.

The Dedrick’s website is designed to focus attention on their knowledgeable staff and personalized service that only an independent pharmacy can provide. We’ve focused on the user experience (UX) by incorporating online Rx refills and prescription management, and incorporating easy access to the personalized services they provide. Both the website and print and digital ad campaigns highlight the ever-changing and locally focused product lines of their lovely and unexpected gift shop. Frequent advertising in local media helps to keep Dedrick’s in the public eye. Using mediums such as HV Parent, Chronogram, and the local newspaper meet their customers where they are in print and online. Ad Essentials photography conveys the store ambiance through the website and advertising.

A marketing strategy with Chronogram entering Dedrick’s Pharmacy into the Best in the Hudson Valley promotion. Placing second for independent pharmacies in the Hudson Valley the first year and first place the second year has raised awareness of the pharmacy and gift shop throughout the area.

Ad Essentials services:

View more client stories in:

Print Ad Campaign

Hudson Valley Parent Magazine
New Paltz Times Newspaper

Dedricks HV Parent Magazine February 2019
HV Parent Magazine
Kids Collection
Dedricks New Paltz Times Open House ad
New Paltz Times
Open House Ad
Dedricks HV Parent Magazine ad Feb 2019
Dedricks HV Parent Magazine ad
Winter Pharmacy Ad

Digital and Print Campaign

Chronogram Magazine
Hudson Valley Parent Magazine

Eat Stay Play Digital eNews Ads
Eat. Stay. Play.
Digital eNews Ads
Chronogram Ad
Chronogram Magazine
Print Ad
Dedrick's HV Parent Web Ad November 2019
HV Parent
Web Holiday Ad
Dedrick's HV Parent Health Guide ad September 2018
HV Parent Health Guide
Pharmacy Ad
Dedricks HV Parent Health Guide Ad December 2018
HV Parent Health Guide
Holiday Ad

Website Design
Highlighting the friendly staff and personalized customer service of a locally owned independent pharmacy.

Dedricks Pharmacy website
Dedricks Pharmacy website
Dedrick's mobile website refill Rx
Dedrick’s mobile website:
Rx refills
Dedrick's mobile website consult feature
Dedrick’s mobile website:
consult feature
Dedrick's mobile website: gift shop
Dedrick’s mobile website:
gift shop