Pentair Aquatics sells Commercial Swimming Pool Equipment, including starting platforms, lifeguard stations, swimming pool stairs, diving boards, and filtration systems. For over 15 years Ad Essentials was responsible for the $400,000 media plan and buy for this division of the company. Keeping the advertising fresh and contemporary across the 10-12 publication plan each year with powerful headlines and eye-catching photography and graphics. Reaching college campuses, water parks, spas, and parks and recreation audiences through print and online opportunities, continually researching the vertical market for the right venues. As part of our business development services, we created landing pages for new products and special offers that assisted in analytic tracking.
There were many facility visits required to photograph products in their intended environment for social media and advertising. On location product photo shoots in their manufacturing facility were scheduled regularly for product catalogs and spec sheets. As a manufacturing leader in the field of commercial aquatics, the company executives attended many industry trade shows. We designed 20′ x 20′ branded booth spaces that would compel visitors to enter for further information.
Our lasting relationship transcended top management changes and mergers due to the increased awareness in the marketplace, smart marketing, creativity, and good relationships.